Important Dates
Early Bird Registration :20th July 2026
Paper Submission Deadline :25th July 2026
Last Date of Registration : 4th August 2026
Date of Conference : 19th - 20th August 2026
Conference Session Tracks
Aligned with
UN Sustainable Development Goals
This conference contributes to global sustainability by aligning its research discussions and academic sessions with key United Nations Sustainable Development Goals.
SDG 9 — Industry, Innovation and Infrastructure
SDG 10 — Reduced Inequalities
SDG 12 — Responsible Consumption and Production
SDG 16 — Peace, Justice and Strong Institutions
Track 01
Ethical Frameworks in Marketing Analytics
This track explores the development and implementation of ethical frameworks in marketing analytics. It aims to identify best practices that ensure responsible data use while maintaining consumer trust.
Track 02
Consumer Rights and Data Protection
This session focuses on the intersection of consumer rights and data protection in the context of marketing analytics. Discussions will center on how businesses can uphold consumer rights while leveraging data for marketing purposes.
Track 03
GDPR Compliance and Marketing Strategies
This track examines the implications of GDPR compliance on marketing strategies and practices. It will highlight effective approaches for businesses to navigate regulatory requirements while achieving marketing objectives.
Track 04
Transparency in Data Analytics
This session addresses the importance of transparency in data analytics within marketing. Participants will discuss methods for enhancing transparency to foster consumer trust and accountability.
Track 05
Responsible Use of Consumer Data
This track investigates the responsible use of consumer data in marketing analytics. It aims to highlight ethical considerations and strategies for ensuring that data usage aligns with consumer expectations.
Track 06
Ethical AI in Marketing Analytics
This session explores the role of ethical artificial intelligence in marketing analytics. Discussions will focus on the challenges and opportunities presented by AI technologies in maintaining ethical standards.
Track 07
Data Governance and Marketing Accountability
This track delves into the principles of data governance and its significance in ensuring marketing accountability. It will highlight frameworks that promote ethical data management practices.
Track 08
Privacy Regulations and E-commerce
This session examines the impact of privacy regulations on e-commerce practices. Participants will discuss compliance strategies and their implications for marketing analytics.
Track 09
Trustworthy Analytics in Marketing
This track focuses on the concept of trustworthy analytics in the marketing domain. It aims to identify practices that enhance the credibility and reliability of data-driven marketing decisions.
Track 10
Data Consent and Consumer Engagement
This session addresses the critical issue of data consent in consumer engagement strategies. Discussions will explore how businesses can effectively communicate data usage policies to enhance consumer trust.
Track 11
Ethics of Data Sharing in Marketing
This track investigates the ethical implications of data sharing practices in marketing. It aims to foster discussions on how to balance collaborative marketing efforts with ethical data considerations.