Important Dates
Early Bird Registration :20th July 2026
Paper Submission Deadline :25th July 2026
Last Date of Registration : 4th August 2026
Date of Conference : 19th - 20th August 2026
Conference Session Tracks
Aligned with
UN Sustainable Development Goals
This conference contributes to global sustainability by aligning its research discussions and academic sessions with key United Nations Sustainable Development Goals.
SDG 4 — Quality Education
SDG 8 — Decent Work and Economic Growth
SDG 9 — Industry, Innovation and Infrastructure
SDG 12 — Responsible Consumption and Production
Track 01
Innovative Data Visualization Techniques in Marketing
This track explores cutting-edge methodologies for visualizing marketing data, focusing on novel approaches that enhance consumer engagement. Participants will discuss the implications of these techniques on marketing strategy formulation and execution.
Track 02
E-commerce Analytics: Transforming Data into Insights
This session delves into the role of data analytics in e-commerce, emphasizing how visualization tools can drive strategic decision-making. Attendees will examine case studies that highlight successful implementations of data-driven marketing strategies.
Track 03
Interactive Dashboards for Real-Time Marketing Performance
Focusing on the design and functionality of interactive dashboards, this track aims to showcase best practices for real-time marketing performance monitoring. Participants will learn how to create dashboards that effectively communicate key performance indicators.
Track 04
Storytelling with Data: Engaging Consumers through Visualization
This session emphasizes the importance of narrative in data visualization, exploring how storytelling techniques can enhance consumer understanding and engagement. Experts will share insights on crafting compelling visual narratives that resonate with target audiences.
Track 05
Consumer Insights: Leveraging Data Visualization for Strategic Marketing
This track investigates how data visualization can uncover deep consumer insights that inform marketing strategies. Discussions will center on methodologies for translating complex data into actionable marketing intelligence.
Track 06
Visual Marketing Analytics: Measuring Campaign Effectiveness
Participants in this session will explore the integration of visual analytics in measuring the effectiveness of marketing campaigns. The focus will be on developing visual models that facilitate performance evaluation and strategic adjustments.
Track 07
Infographic Tools for Enhanced Marketing Communication
This track highlights the role of infographic tools in simplifying complex marketing data for diverse audiences. Attendees will discuss the design principles and effectiveness of infographics in conveying marketing messages.
Track 08
Data Representation in Marketing: Best Practices and Innovations
This session focuses on the best practices for data representation in marketing contexts, emphasizing clarity and impact. Participants will explore innovative techniques that enhance the effectiveness of visual data communication.
Track 09
Graphical Models for Data-Driven Decision Making
This track examines the application of graphical models in facilitating data-driven decision-making processes in marketing. Experts will present frameworks that integrate visual analytics with strategic marketing initiatives.
Track 10
Performance Dashboards: Designing for Actionable Insights
Focusing on the design of performance dashboards, this session will explore how to create dashboards that provide actionable insights for marketers. Discussions will include user experience considerations and data integration techniques.
Track 11
Visual Decision Making: Enhancing Marketing Strategies through Analytics
This track investigates the intersection of visual decision-making and marketing strategy, emphasizing how visual analytics can support strategic choices. Participants will share experiences and methodologies that enhance decision-making processes in marketing.