Important Dates
Early Bird Registration :29th July 2026
Paper Submission Deadline :3rd August 2026
Last Date of Registration : 13th August 2026
Date of Conference : 28th - 29th August 2026
Conference Session Tracks
Aligned with
UN Sustainable Development Goals
This conference contributes to global sustainability by aligning its research discussions and academic sessions with key United Nations Sustainable Development Goals.
SDG 8 — Decent Work and Economic Growth
SDG 9 — Industry, Innovation and Infrastructure
SDG 11 — Sustainable Cities and Communities
SDG 12 — Responsible Consumption and Production
SDG 16 — Peace, Justice and Strong Institutions
SDG 17 — Partnerships for the Goals
Track 01
Innovations in Entertainment Marketing
This track explores the latest innovations in entertainment marketing strategies and their impact on consumer behavior. Papers should examine new methodologies and technologies that enhance brand engagement within the entertainment sector.
Track 02
Digital Marketing Strategies in the Entertainment Industry
This session focuses on effective digital marketing strategies tailored for the entertainment industry. Contributions should analyze the role of digital platforms in shaping consumer perceptions and driving engagement.
Track 03
The Role of Social Media in Brand Activation
This track investigates how social media platforms facilitate brand activation in the entertainment sector. Researchers are encouraged to present studies on consumer interactions and brand loyalty fostered through social media campaigns.
Track 04
Celebrity Endorsements and Consumer Trust
This session examines the effectiveness of celebrity endorsements in influencing consumer trust and purchasing decisions. Papers should explore the psychological mechanisms behind celebrity influence in marketing.
Track 05
Fan Engagement and Community Building
This track delves into strategies for enhancing fan engagement and building communities around entertainment brands. Contributions should highlight successful case studies and innovative approaches to fostering loyalty among fans.
Track 06
Experiential Marketing in Entertainment
This session focuses on the role of experiential marketing in creating memorable consumer experiences within the entertainment industry. Researchers are invited to discuss the effectiveness of immersive marketing tactics in enhancing brand perception.
Track 07
Marketing Analytics and Audience Insights
This track emphasizes the importance of marketing analytics in deriving audience insights for entertainment brands. Papers should present methodologies for analyzing consumer data to inform strategic marketing decisions.
Track 08
Cross-Platform Marketing Campaigns
This session explores the challenges and opportunities of executing cross-platform marketing campaigns in the entertainment sector. Contributions should analyze the effectiveness of integrated marketing communications across various media channels.
Track 09
Influencer Marketing Trends in Entertainment
This track investigates the evolving landscape of influencer marketing within the entertainment industry. Researchers are encouraged to explore the impact of influencers on consumer behavior and brand perception.
Track 10
Consumer Behavior in the Age of Digital Media
This session examines shifts in consumer behavior driven by the rise of digital media in entertainment marketing. Papers should analyze how digital consumption patterns influence marketing strategies and brand interactions.
Track 11
Emerging Entertainment Trends and Their Marketing Implications
This track focuses on identifying emerging trends in the entertainment industry and their implications for marketing strategies. Contributions should provide insights into how these trends shape consumer expectations and brand responses.