Important Dates
Early Bird Registration :15th July 2026
Paper Submission Deadline :20th July 2026
Last Date of Registration : 30th July 2026
Date of Conference : 14th - 15th August 2026
Conference Session Tracks
Aligned with
UN Sustainable Development Goals
This conference contributes to global sustainability by aligning its research discussions and academic sessions with key United Nations Sustainable Development Goals.
SDG 4 — Quality Education
SDG 8 — Decent Work and Economic Growth
SDG 9 — Industry, Innovation and Infrastructure
SDG 11 — Sustainable Cities and Communities
SDG 12 — Responsible Consumption and Production
SDG 16 — Peace, Justice and Strong Institutions
Track 01
Innovations in Green Marketing Strategies
This track explores cutting-edge strategies in green marketing that promote sustainable consumption. It aims to highlight innovative approaches that businesses can adopt to enhance their environmental impact while achieving economic success.
Track 02
Consumer Behavior and Sustainable Choices
This session focuses on understanding consumer behavior towards green products and sustainable practices. It seeks to analyze the factors influencing consumer decisions and the implications for marketers.
Track 03
Corporate Social Responsibility and Marketing
This track examines the intersection of corporate social responsibility (CSR) and marketing strategies. It aims to discuss how CSR initiatives can be effectively communicated to enhance brand reputation and consumer trust.
Track 04
Eco-Branding and Market Positioning
This session delves into the principles of eco-branding and its role in market positioning. It seeks to explore how brands can differentiate themselves through sustainable practices and eco-friendly messaging.
Track 05
Sustainable Marketing Communications
This track investigates the effectiveness of marketing communications in promoting sustainable consumption. It aims to identify best practices for conveying sustainability messages to diverse consumer segments.
Track 06
Green Product Development and Innovation
This session focuses on the processes and challenges associated with developing green products. It seeks to highlight successful case studies of eco-innovation in various industries.
Track 07
Ethical Marketing in the Green Economy
This track examines the role of ethical marketing practices in promoting sustainability. It aims to discuss the ethical implications of marketing strategies and their impact on consumer perception.
Track 08
Metrics for Measuring Sustainability in Marketing
This session explores the development and application of metrics to assess the sustainability of marketing efforts. It aims to provide insights into how businesses can measure their environmental impact effectively.
Track 09
Green Advertising and Consumer Engagement
This track investigates the role of green advertising in engaging consumers and promoting sustainable behaviors. It seeks to analyze the effectiveness of various advertising strategies in the context of environmental awareness.
Track 10
Market Segmentation for Sustainable Products
This session focuses on identifying and analyzing market segments for sustainable products. It aims to explore how businesses can tailor their marketing strategies to meet the needs of eco-conscious consumers.
Track 11
Responsible Marketing Practices for Sustainability
This track examines responsible marketing practices that align with sustainability goals. It aims to discuss the importance of transparency and accountability in marketing efforts aimed at fostering sustainable consumption.