Important Dates
Early Bird Registration :11th July 2026
Paper Submission Deadline :16th July 2026
Last Date of Registration : 26th July 2026
Date of Conference : 10th - 11th August 2026
Conference Session Tracks
Aligned with
UN Sustainable Development Goals
This conference contributes to global sustainability by aligning its research discussions and academic sessions with key United Nations Sustainable Development Goals.
SDG 8 — Decent Work and Economic Growth
SDG 9 — Industry, Innovation and Infrastructure
SDG 10 — Reduced Inequalities
SDG 12 — Responsible Consumption and Production
SDG 16 — Peace, Justice and Strong Institutions
Track 01
Understanding Consumer Behavior in E-Commerce
This track explores the psychological and behavioral factors influencing consumer decisions in online retail environments. It aims to uncover the motivations behind purchase intentions and the impact of digital marketing strategies.
Track 02
Personalization Strategies in Online Retail
This session focuses on the effectiveness of personalized marketing approaches in enhancing customer experience and engagement. Discussions will include the role of data analytics in tailoring offerings to individual consumer preferences.
Track 03
The Role of Social Influence in Online Shopping
This track examines how social factors, such as peer recommendations and social media interactions, shape consumer behavior in e-commerce. Insights into the dynamics of social influence can inform marketing strategies for online retailers.
Track 04
Brand Loyalty in the Digital Age
This session investigates the factors that contribute to brand loyalty among online consumers. It will address the challenges and opportunities for brands in fostering long-term relationships with customers in a competitive e-commerce landscape.
Track 05
Omnichannel Shopping Experiences
This track delves into the integration of online and offline shopping experiences, emphasizing the importance of a seamless customer journey. Research will highlight consumer preferences and behaviors in omnichannel retailing.
Track 06
User Experience Design in E-Commerce Platforms
This session focuses on the critical role of user experience (UX) design in influencing consumer satisfaction and purchase decisions. Discussions will include best practices for creating intuitive and engaging online shopping interfaces.
Track 07
Mobile Commerce Trends and Consumer Adoption
This track explores the rising trend of mobile commerce and its implications for consumer behavior. It will analyze factors driving mobile shopping adoption and the unique challenges faced by retailers in this domain.
Track 08
Building Consumer Trust in Online Retail
This session addresses the essential elements that contribute to consumer trust in e-commerce platforms. Research will focus on security, transparency, and the role of customer reviews in shaping trust perceptions.
Track 09
Data Analytics and Consumer Segmentation
This track examines the application of data analytics in understanding consumer segments and shopping patterns. Insights gained from data can inform targeted marketing strategies and enhance customer engagement.
Track 10
Cross-Border Retailing: Challenges and Opportunities
This session investigates the complexities of cross-border e-commerce and its impact on consumer behavior. Discussions will include regulatory challenges, cultural differences, and strategies for successful international retailing.
Track 11
Recommendation Systems and Consumer Decision-Making
This track focuses on the role of recommendation systems in influencing consumer choices in online retail. It will explore how algorithms can enhance the shopping experience and drive purchase intentions.