Flex Conference (Physical / Digital)

International Conference on Retail Marketing and Shopper Insights (ICRMSI - 26)

Early Bird
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Conference Session Tracks

SDG Wheel

Aligned with

UN Sustainable Development Goals

This conference contributes to global sustainability by aligning its research discussions and academic sessions with key United Nations Sustainable Development Goals.

SDG 3 SDG 3 — Good Health and Well-being
SDG 4 SDG 4 — Quality Education
SDG 8 SDG 8 — Decent Work and Economic Growth
SDG 9 SDG 9 — Industry, Innovation and Infrastructure
SDG 11 SDG 11 — Sustainable Cities and Communities
SDG 12 SDG 12 — Responsible Consumption and Production
Track 01

Innovations in Retail Marketing Strategies

This track explores cutting-edge marketing strategies that enhance retail performance and consumer engagement. Researchers are invited to present innovative approaches that leverage technology and consumer insights to drive retail success.

Track 02

Consumer Behavior and Shopping Patterns

This session focuses on the psychological and sociocultural factors influencing consumer behavior in retail environments. Papers should examine emerging shopping patterns and their implications for marketing strategies.

Track 03

Omnichannel Retailing: Integration and Impact

This track addresses the challenges and opportunities of omnichannel retailing in today's market. Contributions should analyze how seamless integration across channels enhances customer experience and drives sales.

Track 04

Retail Analytics: Data-Driven Decision Making

This session emphasizes the role of retail analytics in shaping business strategies and improving operational efficiency. Submissions should highlight methodologies for leveraging data to gain insights into consumer behavior and market trends.

Track 05

Enhancing Customer Experience in Retail

This track investigates strategies for creating memorable customer experiences in retail settings. Papers should focus on innovative practices that foster customer loyalty and satisfaction.

Track 06

Retail Technology: Transforming the Shopping Experience

This session explores the impact of emerging technologies on the retail landscape. Researchers are encouraged to discuss how advancements such as AI, AR, and IoT are reshaping consumer interactions and retail operations.

Track 07

Loyalty Programs and Customer Retention

This track examines the effectiveness of loyalty programs in fostering customer retention and engagement. Contributions should analyze various loyalty strategies and their impact on consumer behavior.

Track 08

Point-of-Sale Innovations and Retail Efficiency

This session focuses on advancements in point-of-sale systems and their implications for retail efficiency. Papers should explore how these innovations enhance transaction processes and customer interactions.

Track 09

Retail Branding and Market Segmentation

This track investigates the relationship between retail branding strategies and market segmentation. Submissions should analyze how effective branding can influence consumer perceptions and purchasing decisions.

Track 10

Sales Promotions: Strategies and Effectiveness

This session explores various sales promotion strategies and their effectiveness in driving consumer purchases. Researchers are invited to present empirical studies that evaluate the impact of promotions on sales performance.

Track 11

Store Layout Optimization and Consumer Navigation

This track examines the role of store layout in influencing consumer navigation and purchasing behavior. Contributions should focus on design strategies that optimize the shopping experience and enhance sales.

Important Dates

Early Bird Registration :28th November 2026

Paper Submission Deadline :3rd December 2026

Last Date of Registration : 13th December 2026

Date of Conference : 28th - 29th December 2026

Supporting Academic Continuity

APSTE ensures that research and publication processes continue without interruption in the current global situation. Participants can present their work through digital and integrated formats.

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