Flex Conference (Physical / Digital)

International Conference on B2B Marketing and Industrial Markets (ICB2BMIM - 26)

Conference Programme

Tentative Conference Agenda

Explore the proposed two-day programme organised around conference-aligned SDGs and their mapped Session Tracks.

Conference Format Hybrid Conference In-person and virtual participation
Programme 2 Days 29–30 October 2026
Academic Scope 11 Tracks Conference Session Tracks
Agenda Structure 4 SDG Sessions SDG-focused technical sessions
Conference SDG Alignment 4 SDGs SDGs 8, 9, 12 and 17
Tentative Agenda & Timings

Session timings, sequence, track grouping and allocations are tentative and subject to change. Final timings will be confirmed closer to the conference. All timings follow the local time of the conference location.

SDG-Based Agenda Structure

The conference-aligned SDGs are distributed across the four Concurrent Technical Sessions and show the conference's overall SDG alignment for each part of the programme. Session Tracks follow their own sequence and are scheduled once.

Day 01

Conference Schedule

29 OCT 2026 HYBRID
  1. 09:00 AM 09:30 AM

    Registration, Welcome Kit Collection & Virtual Check-in

    Participant arrival, credential verification and virtual lobby access.

    HYBRID
  2. 09:30 AM 09:45 AM

    Networking Tea & Digital Welcome

    Informal networking for on-site and virtual participants.

    HYBRID
  3. 09:45 AM 10:30 AM

    Welcome Address, Opening Plenary & Keynote Presentation I

    Opening of the conference and introduction to its research focus.

    PLENARY
  4. 10:30 AM 12:30 PM
    Concurrent Technical Session I

    SDG 8 · Decent Work and Economic Growth

    3 TRACKS
    Track 01
    Innovations in B2B Marketing Strategies
    Track 02
    Account-Based Marketing: Best Practices and Case Studies
    Track 03
    Industrial Sales Techniques in a Digital Era
  5. 12:30 PM 01:30 PM

    Lunch & Networking Break

    Refreshment interval and networking opportunity.

    BREAK
  6. 01:30 PM 03:30 PM
    Concurrent Technical Session II

    SDG 9 · Industry, Innovation and Infrastructure

    3 TRACKS
    Track 04
    Supply Chain Marketing: Strategies for Success
    Track 05
    Effective Marketing Communications in B2B Contexts
    Track 06
    Relationship Management in B2B Markets
  7. 03:30 PM 04:00 PM

    Interactive Q&A, Day 1 Summary & Group Photo

    Closing interaction and key takeaways from the first day.

    CLOSING
Day 02

Conference Schedule

30 OCT 2026 HYBRID
  1. 09:00 AM 09:15 AM

    Participant Check-in & Day 2 Welcome

    On-site attendance confirmation and virtual lobby access.

    HYBRID
  2. 09:15 AM 10:00 AM

    Keynote Presentation II

    Expert address on the future of the conference research domain.

    PLENARY
  3. 10:00 AM 12:00 PM
    Concurrent Technical Session III

    SDG 12 · Responsible Consumption and Production

    3 TRACKS
    Track 07
    B2B Branding: Strategies for Differentiation
    Track 08
    Market Segmentation and Targeting in Industrial Markets
    Track 09
    Lead Generation Techniques for B2B Success
  4. 12:00 PM 01:00 PM

    Lunch & Networking Break

    Refreshment interval and professional networking.

    BREAK
  5. 01:00 PM 03:00 PM
    Concurrent Technical Session IV

    SDG 17 · Partnerships for the Goals

    2 TRACKS
    Track 10
    Strategic Partnerships in B2B Marketing
    Track 11
    B2B Analytics: Measuring Marketing Effectiveness
  6. 03:00 PM 03:30 PM

    Publications, Best Paper & Best Presentation Awards

    Publication guidance and recognition of outstanding research contributions.

    AWARDS
  7. 03:30 PM 04:00 PM

    Valedictory Session, Closing Remarks & Group Photo

    Conference summary, acknowledgements and formal conclusion.

    CLOSING
Conference-Aligned SDGs The conference aligns with the following United Nations Sustainable Development Goals.
8 Decent Work and Economic Growth 9 Industry, Innovation and Infrastructure 12 Responsible Consumption and Production 17 Partnerships for the Goals

Be Part of ICB2BMIM-26

Submit your research or complete your conference registration.