Flex Conference (Physical / Digital)

International Conference on Cross-Cultural Marketing Analytics and Business Expansion (ICCCMABE - 26)

Conference Programme

Tentative Conference Agenda

Explore the proposed two-day programme organised around conference-aligned SDGs and their mapped Session Tracks.

Conference Format Hybrid Conference In-person and virtual participation
Programme 2 Days 18–19 November 2026
Academic Scope 11 Tracks Conference Session Tracks
Agenda Structure 4 SDG Sessions SDG-focused technical sessions
Conference SDG Alignment 5 SDGs SDGs 8, 9, 10, 12 and 16
Tentative Agenda & Timings

Session timings, sequence, track grouping and allocations are tentative and subject to change. Final timings will be confirmed closer to the conference. All timings follow the local time of the conference location.

SDG-Based Agenda Structure

The conference-aligned SDGs are distributed across the four Concurrent Technical Sessions and show the conference's overall SDG alignment for each part of the programme. Session Tracks follow their own sequence and are scheduled once.

Day 01

Conference Schedule

18 NOV 2026 HYBRID
  1. 09:00 AM 09:30 AM

    Registration, Welcome Kit Collection & Virtual Check-in

    Participant arrival, credential verification and virtual lobby access.

    HYBRID
  2. 09:30 AM 09:45 AM

    Networking Tea & Digital Welcome

    Informal networking for on-site and virtual participants.

    HYBRID
  3. 09:45 AM 10:30 AM

    Welcome Address, Opening Plenary & Keynote Presentation I

    Opening of the conference and introduction to its research focus.

    PLENARY
  4. 10:30 AM 12:30 PM
    8
    SDG-Focused Technical Session I

    SDG 8 · Decent Work and Economic Growth

    3 TRACKS
    Track 01
    Cross-Cultural Consumer Behavior
    Track 02
    Data-Driven Marketing Strategies
    Track 03
    Market Segmentation in Global Markets
  5. 12:30 PM 01:30 PM

    Lunch & Networking Break

    Refreshment interval and networking opportunity.

    BREAK
  6. 01:30 PM 03:30 PM
    9
    SDG-Focused Technical Session II

    SDG 9 · Industry, Innovation and Infrastructure

    3 TRACKS
    Track 04
    Predictive Analytics for Business Expansion
    Track 05
    Cultural Trends and Marketing Optimization
    Track 06
    Customer Insights through Analytics Platforms
  7. 03:30 PM 04:00 PM

    Interactive Q&A, Day 1 Summary & Group Photo

    Closing interaction and key takeaways from the first day.

    CLOSING
Day 02

Conference Schedule

19 NOV 2026 HYBRID
  1. 09:00 AM 09:15 AM

    Participant Check-in & Day 2 Welcome

    On-site attendance confirmation and virtual lobby access.

    HYBRID
  2. 09:15 AM 10:00 AM

    Keynote Presentation II

    Expert address on the future of the conference research domain.

    PLENARY
  3. 10:00 AM 12:00 PM
    10
    SDG-Focused Technical Session III

    SDG 10 · Reduced Inequalities

    3 TRACKS
    Track 07
    Strategic Planning in International Business
    Track 08
    Operational Efficiency through Data Analytics
    Track 09
    Innovations in Cross-Cultural Marketing
  4. 12:00 PM 01:00 PM

    Lunch & Networking Break

    Refreshment interval and professional networking.

    BREAK
  5. 01:00 PM 03:00 PM
    12 16
    SDG-Focused Technical Session IV

    SDG 12 · Responsible Consumption and Production ·SDG 16 · Peace, Justice and Strong Institutions

    2 TRACKS
    Track 10
    Ethical Considerations in Marketing Analytics
    Track 11
    Future Trends in Business Analytics
  6. 03:00 PM 03:30 PM

    Publications, Best Paper & Best Presentation Awards

    Publication guidance and recognition of outstanding research contributions.

    AWARDS
  7. 03:30 PM 04:00 PM

    Valedictory Session, Closing Remarks & Group Photo

    Conference summary, acknowledgements and formal conclusion.

    CLOSING
Conference-Aligned SDGs The conference aligns with the following United Nations Sustainable Development Goals.
8 Decent Work and Economic Growth 9 Industry, Innovation and Infrastructure 10 Reduced Inequalities 12 Responsible Consumption and Production 16 Peace, Justice and Strong Institutions

Be Part of ICCCMABE-26

Submit your research or complete your conference registration.