Flex Conference (Physical / Digital)

International Conference on Fashion, Branding, and Consumer Behavior (ICFBCB - 26)

17th - 18th August 2026, Bangkok, Thailand

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Call for Paper

The ICFBCB provides a supportive platform for both experienced researchers and early-career academicians to present their work and gain recognition. The conference covers diverse topics such as Fashion Design encouraging participation from emerging researchers and fostering academic growth.

Authors are invited to submit papers addressing, but not limited to, the following areas:

  • Branding strategies in fashion industry
  • Consumer behavior in fashion branding
  • Impact of social media on fashion brands
  • Sustainable branding practices in fashion
  • Fashion brand identity and consumer loyalty
  • Cultural influences on fashion branding
  • Brand collaborations and consumer engagement
  • Fashion marketing in digital age
  • Case studies of successful fashion brands
  • Future trends in fashion branding
  • Ethical considerations in brand strategies
  • Fashion branding and cultural identity
  • Consumer perceptions of fashion brands
  • Influencer marketing in fashion industry
  • Role of storytelling in fashion branding
  • Fashion brand positioning strategies
  • Challenges in global fashion branding
  • Impact of technology on brand development
  • Fashion branding in emerging markets
  • Youth engagement in fashion branding

Review & Publication

Submissions will be reviewed to ensure quality and relevance, with a focus on encouraging emerging research contributions. Accepted papers will be presented and considered for publication opportunities.

Registration

Early-career researchers are encouraged to register and present their work, gaining valuable feedback and academic exposure.

Publication

The conference provides opportunities for emerging researchers to publish their work in recognized platforms.

 Ready to Participate?

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Important Dates

Early Bird Registration :18th July 2026

Paper Submission Deadline :23rd July 2026

Last Date of Registration : 2nd August 2026

Date of Conference : 17th - 18th August 2026

Supporting Academic Continuity

APSTE ensures that research and publication processes continue without interruption in the current global situation. Participants can present their work through digital and integrated formats.

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