Flex Conference (Physical / Digital)

International Conference on Global Trends in Data-Driven Marketing (ICGTM - 26)

19th - 20th August 2026, Kuala Lumpur, Malaysia

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Call for Paper

The ICGTM provides a supportive platform for both experienced researchers and early-career academicians to present their work and gain recognition. The conference covers diverse topics such as Data Analytics,E-commerce,Marketing encouraging participation from emerging researchers and fostering academic growth.

Authors are invited to submit papers addressing, but not limited to, the following areas:

  • Data-driven marketing strategies
  • Impact of AI on marketing
  • Consumer behavior analytics
  • Personalization in digital marketing
  • Social media marketing trends
  • Big data in marketing decision-making
  • Ethics of data usage in marketing
  • Omnichannel marketing approaches
  • Influencer marketing effectiveness
  • Customer journey mapping techniques
  • Trends in content marketing
  • Marketing automation technologies
  • Brand loyalty and data insights
  • Cross-cultural marketing strategies
  • Impact of mobile marketing
  • Measuring marketing ROI effectively
  • Emerging technologies in marketing
  • Sustainability in marketing practices
  • Customer segmentation techniques
  • Future of data-driven marketing

Review & Publication

Submissions will be reviewed to ensure quality and relevance, with a focus on encouraging emerging research contributions. Accepted papers will be presented and considered for publication opportunities.

Registration

Early-career researchers are encouraged to register and present their work, gaining valuable feedback and academic exposure.

Publication

The conference provides opportunities for emerging researchers to publish their work in recognized platforms.

 Ready to Participate?

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Important Dates

Early Bird Registration :20th July 2026

Paper Submission Deadline :25th July 2026

Last Date of Registration : 4th August 2026

Date of Conference : 19th - 20th August 2026

Supporting Academic Continuity

APSTE ensures that research and publication processes continue without interruption in the current global situation. Participants can present their work through digital and integrated formats.

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