Flex Conference (Physical / Digital)

International Conference on Behavioral Targeting and Digital Advertising (ICBTDA - 26)

10th - 11th August 2026, Fethiye, Turkey

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Call for Paper

The ICBTDA provides a supportive platform for both experienced researchers and early-career academicians to present their work and gain recognition. The conference covers diverse topics such as Data Analytics,E-commerce,Marketing encouraging participation from emerging researchers and fostering academic growth.

Authors are invited to submit papers addressing, but not limited to, the following areas:

  • Behavioral targeting strategies in advertising
  • Impact of personalization on ad effectiveness
  • Ethics of behavioral targeting practices
  • Case studies in successful digital advertising
  • Using data for targeted advertising campaigns
  • Challenges in implementing behavioral targeting
  • Role of AI in digital advertising strategies
  • Consumer perceptions of targeted ads
  • Behavioral data collection methods
  • Future trends in digital advertising
  • Integrating behavioral targeting with analytics
  • Impact of mobile on behavioral targeting
  • Behavioral targeting in social media marketing
  • Measuring effectiveness of targeted campaigns
  • Behavioral targeting for customer retention
  • Best practices for ethical targeting
  • Using behavioral insights for ad creatives
  • Impact of ad fatigue on targeting strategies
  • Behavioral targeting in e-commerce advertising
  • Emerging technologies in digital advertising

Review & Publication

Submissions will be reviewed to ensure quality and relevance, with a focus on encouraging emerging research contributions. Accepted papers will be presented and considered for publication opportunities.

Registration

Early-career researchers are encouraged to register and present their work, gaining valuable feedback and academic exposure.

Publication

The conference provides opportunities for emerging researchers to publish their work in recognized platforms.

 Ready to Participate?

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Important Dates

Early Bird Registration :11th July 2026

Paper Submission Deadline :16th July 2026

Last Date of Registration : 26th July 2026

Date of Conference : 10th - 11th August 2026

Supporting Academic Continuity

APSTE ensures that research and publication processes continue without interruption in the current global situation. Participants can present their work through digital and integrated formats.

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