Flex Conference (Physical / Digital)

International Conference on Strategic Branding and Market Positioning in Sports (ICSBMPS - 26)

Call for Paper

The ICSBMPS provides a supportive platform for both experienced researchers and early-career academicians to present their work and gain recognition. The conference covers diverse topics such as Sports Management encouraging participation from emerging researchers and fostering academic growth.

Authors are invited to submit papers addressing, but not limited to, the following areas:

  • Brand identity development in sports
  • Market positioning strategies for teams
  • Influence of branding on fan loyalty
  • Case studies of successful sports branding
  • Role of sponsorship in brand positioning
  • Brand equity measurement in sports
  • Crisis management in sports branding
  • Digital branding strategies for sports
  • Impact of athlete endorsements on brands
  • Brand storytelling in sports marketing
  • Emerging trends in sports branding
  • Cultural considerations in sports branding
  • Brand partnerships and collaborations
  • Rebranding strategies for sports organizations
  • Consumer perceptions of sports brands
  • Brand differentiation in competitive markets
  • Social responsibility in sports branding
  • Branding challenges in global markets
  • The role of design in sports branding
  • Future directions in sports brand management

Review & Publication

Submissions will be reviewed to ensure quality and relevance, with a focus on encouraging emerging research contributions. Accepted papers will be presented and considered for publication opportunities.

Registration

Early-career researchers are encouraged to register and present their work, gaining valuable feedback and academic exposure.

Publication

The conference provides opportunities for emerging researchers to publish their work in recognized platforms.

Important Dates

Early Bird Registration :23rd September 2026

Paper Submission Deadline :28th September 2026

Last Date of Registration : 8th October 2026

Date of Conference : 23rd - 24th October 2026