Flex Conference (Physical / Digital)

International Conference on Strategic Brand Alliances and Co-Creation (ICSBAC - 26)

Call for Paper

The ICSBAC provides a supportive platform for both experienced researchers and early-career academicians to present their work and gain recognition. The conference covers diverse topics such as Marketing encouraging participation from emerging researchers and fostering academic growth.

Authors are invited to submit papers addressing, but not limited to, the following areas:

  • Strategic brand alliances for growth
  • Co-creation strategies in brand partnerships
  • Case studies on successful brand alliances
  • Impact of co-branding on consumer perception
  • Challenges in managing brand collaborations
  • Innovative marketing strategies for alliances
  • Building trust in brand partnerships
  • Consumer engagement through co-creation
  • Measuring success in brand alliances
  • Ethical considerations in brand collaborations
  • Future trends in strategic brand alliances
  • Role of technology in brand co-creation
  • Cultural factors influencing brand partnerships
  • Collaborative marketing initiatives for brands
  • Impact of brand alliances on loyalty
  • Community building through brand collaborations
  • Leveraging social media for brand alliances
  • Integrating sustainability in brand partnerships
  • Consumer feedback in co-creation processes
  • Brand storytelling in strategic alliances

Review & Publication

Submissions will be reviewed to ensure quality and relevance, with a focus on encouraging emerging research contributions. Accepted papers will be presented and considered for publication opportunities.

Registration

Early-career researchers are encouraged to register and present their work, gaining valuable feedback and academic exposure.

Publication

The conference provides opportunities for emerging researchers to publish their work in recognized platforms.

Important Dates

Early Bird Registration :25th August 2026

Paper Submission Deadline :30th August 2026

Last Date of Registration : 9th September 2026

Date of Conference : 24th - 25th September 2026