Flex Conference (Physical / Digital)

International Conference on Data-Driven Advertising and Media Strategies (ICDDAMS - 27)

Call for Paper

The ICDDAMS provides a supportive platform for both experienced researchers and early-career academicians to present their work and gain recognition. The conference covers diverse topics such as Data Analytics, Marketing, Business encouraging participation from emerging researchers and fostering academic growth.

Authors are invited to submit papers addressing, but not limited to, the following areas:

  • Data-driven strategies in advertising
  • Impact of big data on media planning
  • Personalization in digital advertising campaigns
  • Analytics for measuring advertising effectiveness
  • Consumer insights for targeted advertising
  • Programmatic advertising and data utilization
  • Social media advertising strategies
  • Data privacy in advertising practices
  • Emerging trends in digital media strategies
  • Cross-channel advertising effectiveness
  • AI applications in advertising analytics
  • Consumer engagement through data analytics
  • Brand storytelling and data insights
  • Challenges in data-driven advertising
  • Impact of mobile advertising on consumers
  • Ethical advertising in the digital age
  • Data visualization in advertising strategies
  • Case studies on successful advertising campaigns
  • Future of data-driven advertising
  • Innovations in media buying strategies

Review & Publication

Submissions will be reviewed to ensure quality and relevance, with a focus on encouraging emerging research contributions. Accepted papers will be presented and considered for publication opportunities.

Registration

Early-career researchers are encouraged to register and present their work, gaining valuable feedback and academic exposure.

Publication

The conference provides opportunities for emerging researchers to publish their work in recognized platforms.

Important Dates

Early Bird Registration :3rd December 2026

Paper Submission Deadline :8th December 2026

Last Date of Registration : 18th December 2026

Date of Conference : 2nd - 3rd January 2027