Flex Conference (Physical / Digital)

International Conference on Data-Driven Decision Making in Marketing (ICDDDMM - 27)

Call for Paper

The ICDDDMM provides a supportive platform for both experienced researchers and early-career academicians to present their work and gain recognition. The conference covers diverse topics such as Data Analytics, E Commerce, Marketing encouraging participation from emerging researchers and fostering academic growth.

Authors are invited to submit papers addressing, but not limited to, the following areas:

  • Data analytics for marketing strategy optimization
  • Consumer behavior insights through big data
  • Predictive modeling in marketing decision making
  • Impact of AI on marketing effectiveness
  • Ethics of data collection in marketing
  • Real-time data analysis for consumer trends
  • Data-driven personalization in marketing campaigns
  • Role of machine learning in market research
  • Consumer segmentation using data analytics
  • Data visualization techniques for marketers
  • Challenges in implementing data-driven strategies
  • Cross-channel marketing analytics approaches
  • Impact of data privacy regulations on marketing
  • Integrating qualitative data in marketing analysis
  • Future trends in data-driven marketing
  • Case studies of successful data-driven campaigns
  • Social media data analysis for marketing insights
  • Customer journey mapping using data analytics
  • Leveraging customer feedback for marketing strategies
  • Emerging tools for data-driven marketing

Review & Publication

Submissions will be reviewed to ensure quality and relevance, with a focus on encouraging emerging research contributions. Accepted papers will be presented and considered for publication opportunities.

Registration

Early-career researchers are encouraged to register and present their work, gaining valuable feedback and academic exposure.

Publication

The conference provides opportunities for emerging researchers to publish their work in recognized platforms.

Important Dates

Early Bird Registration :6th February 2027

Paper Submission Deadline :11th February 2027

Last Date of Registration : 21st February 2027

Date of Conference : 8th - 9th March 2027