Flex Conference (Physical / Digital)

International Conference on Social Media Marketing and Data Analytics (ICSMMDA - 27)

Call for Paper

The ICSMMDA provides a supportive platform for both experienced researchers and early-career academicians to present their work and gain recognition. The conference covers diverse topics such as Data Analytics, Marketing, Business encouraging participation from emerging researchers and fostering academic growth.

Authors are invited to submit papers addressing, but not limited to, the following areas:

  • Social media analytics for marketing strategies
  • Impact of influencers on consumer behavior
  • Data-driven content marketing approaches
  • Measuring ROI of social media campaigns
  • Trends in social media advertising effectiveness
  • Ethics of data collection in marketing
  • Role of big data in social media insights
  • Engagement metrics for social media success
  • Case studies in successful social media strategies
  • Social listening tools for brand management
  • Impact of user-generated content on brands
  • Social media crisis management strategies
  • Visual storytelling in social media marketing
  • Targeting and segmentation in social media
  • Emerging platforms for social media marketing
  • Cross-channel marketing integration techniques
  • Social media trends influencing consumer decisions
  • Data privacy concerns in social media marketing
  • Future of social media analytics tools
  • Innovative strategies for social media engagement

Review & Publication

Submissions will be reviewed to ensure quality and relevance, with a focus on encouraging emerging research contributions. Accepted papers will be presented and considered for publication opportunities.

Registration

Early-career researchers are encouraged to register and present their work, gaining valuable feedback and academic exposure.

Publication

The conference provides opportunities for emerging researchers to publish their work in recognized platforms.

Important Dates

Early Bird Registration :30th December 2026

Paper Submission Deadline :4th January 2027

Last Date of Registration : 14th January 2027

Date of Conference : 29th - 30th January 2027