Flex Conference (Physical / Digital)

International Conference on Consumer Insights and Marketing Analytics (ICCIMA - 27)

Call for Paper

The ICCIMA provides a supportive platform for both experienced researchers and early-career academicians to present their work and gain recognition. The conference covers diverse topics such as Data Analytics, Marketing, Business encouraging participation from emerging researchers and fostering academic growth.

Authors are invited to submit papers addressing, but not limited to, the following areas:

  • Consumer behavior analysis through data
  • Insights from customer feedback and reviews
  • Predictive analytics for marketing strategies
  • Role of neuromarketing in consumer insights
  • Data visualization techniques for marketing
  • Segmentation strategies based on consumer data
  • Impact of personalization on consumer loyalty
  • Ethical implications of consumer data usage
  • Case studies in consumer insights applications
  • Emerging trends in consumer analytics
  • Tools for analyzing consumer behavior patterns
  • Integrating qualitative and quantitative insights
  • Influence of culture on consumer behavior
  • Consumer journey mapping through data
  • Behavioral economics in marketing strategies
  • Challenges in interpreting consumer data
  • Future of consumer insights in marketing
  • Role of AI in understanding consumer behavior
  • Data-driven storytelling for brand messaging
  • Innovative research methods for consumer insights

Review & Publication

Submissions will be reviewed to ensure quality and relevance, with a focus on encouraging emerging research contributions. Accepted papers will be presented and considered for publication opportunities.

Registration

Early-career researchers are encouraged to register and present their work, gaining valuable feedback and academic exposure.

Publication

The conference provides opportunities for emerging researchers to publish their work in recognized platforms.

Important Dates

Early Bird Registration :7th February 2027

Paper Submission Deadline :12th February 2027

Last Date of Registration : 22nd February 2027

Date of Conference : 9th - 10th March 2027