Flex Conference (Physical / Digital)

International Conference on Fast Fashion Industry, Marketing and Management (ICFFIMM - 27)

Call for Paper

The ICFFIMM provides a supportive platform for both experienced researchers and early-career academicians to present their work and gain recognition. The conference covers diverse topics such as Marketing, Management, Fashion Design encouraging participation from emerging researchers and fostering academic growth.

Authors are invited to submit papers addressing, but not limited to, the following areas:

  • Marketing strategies for fast fashion brands
  • Consumer behavior in fast fashion industry
  • Sustainability challenges in fast fashion
  • Impact of social media on fast fashion
  • Trends in fast fashion marketing strategies
  • Brand loyalty in fast fashion consumers
  • Challenges in fast fashion advertising
  • Utilizing influencers in fast fashion marketing
  • Consumer perceptions of fast fashion brands
  • The role of pricing in fast fashion
  • Impact of technology on fast fashion marketing
  • Cultural influences on fast fashion trends
  • Future of marketing in fast fashion industry
  • Building brand identity in fast fashion
  • Ethics of fast fashion marketing practices
  • Engaging consumers through fast fashion campaigns
  • The psychology of fast fashion consumption
  • Measuring success in fast fashion marketing
  • Cross-channel marketing for fast fashion brands
  • Adapting to changing consumer preferences

Review & Publication

Submissions will be reviewed to ensure quality and relevance, with a focus on encouraging emerging research contributions. Accepted papers will be presented and considered for publication opportunities.

Registration

Early-career researchers are encouraged to register and present their work, gaining valuable feedback and academic exposure.

Publication

The conference provides opportunities for emerging researchers to publish their work in recognized platforms.

Important Dates

Early Bird Registration :15th February 2027

Paper Submission Deadline :20th February 2027

Last Date of Registration : 2nd March 2027

Date of Conference : 17th - 18th March 2027