Important Dates
Early Bird Registration :18th July 2026
Paper Submission Deadline :23rd July 2026
Last Date of Registration : 2nd August 2026
Date of Conference : 17th - 18th August 2026
Conference Session Tracks
Aligned with
UN Sustainable Development Goals
This conference contributes to global sustainability by aligning its research discussions and academic sessions with key United Nations Sustainable Development Goals.
SDG 3 — Good Health and Well-being
SDG 8 — Decent Work and Economic Growth
SDG 9 — Industry, Innovation and Infrastructure
SDG 10 — Reduced Inequalities
SDG 12 — Responsible Consumption and Production
SDG 13 — Climate Action
Track 01
Innovations in Fashion Branding
This track explores the latest innovations in fashion branding, focusing on how brands can differentiate themselves in a competitive market. It invites discussions on the integration of technology and creativity in brand identity formation.
Track 02
Consumer Behavior in Fashion Markets
This session delves into the psychological factors influencing consumer behavior in the fashion industry. Papers will examine how trends, social influences, and personal values shape purchasing decisions.
Track 03
Strategic Marketing in Fashion
This track focuses on the development and implementation of effective marketing strategies tailored for the fashion sector. It encourages submissions that analyze case studies and innovative approaches to market penetration and brand positioning.
Track 04
Visual Merchandising and Consumer Engagement
This session investigates the role of visual merchandising in enhancing consumer engagement and driving sales in fashion retail. Contributions will highlight best practices and innovative techniques that capture consumer attention.
Track 05
Trend Analysis and Forecasting in Fashion
This track examines methodologies for trend analysis and forecasting within the fashion industry. It aims to uncover how brands can anticipate consumer preferences and adapt their offerings accordingly.
Track 06
Digital Marketing Strategies for Fashion Brands
This session focuses on the evolving landscape of digital marketing strategies in the fashion industry. It invites discussions on social media, influencer marketing, and the impact of digital platforms on brand visibility.
Track 07
Brand Loyalty and Consumer Retention
This track addresses the critical factors that contribute to brand loyalty in the fashion sector. Papers will explore strategies for fostering long-term consumer relationships and enhancing brand equity.
Track 08
Fashion Communication in a Global Context
This session explores the complexities of fashion communication in a globalized world. It invites contributions that analyze cross-cultural communication strategies and their impact on brand perception.
Track 09
Market Research Techniques in Fashion
This track focuses on innovative market research techniques that provide insights into consumer preferences and market trends in fashion. It encourages submissions that highlight quantitative and qualitative research methodologies.
Track 10
Sustainable Fashion Branding
This session examines the intersection of sustainability and branding in the fashion industry. It invites discussions on how brands can effectively communicate their commitment to sustainable practices while maintaining consumer appeal.
Track 11
The Role of Technology in Fashion Retail
This track investigates the impact of emerging technologies on fashion retail practices. Contributions will explore how innovations such as AI, AR, and e-commerce platforms are reshaping consumer experiences and brand interactions.