Important Dates
Early Bird Registration :20th July 2026
Paper Submission Deadline :25th July 2026
Last Date of Registration : 4th August 2026
Date of Conference : 19th - 20th August 2026
Conference Session Tracks
Aligned with
UN Sustainable Development Goals
This conference contributes to global sustainability by aligning its research discussions and academic sessions with key United Nations Sustainable Development Goals.
SDG 8 — Decent Work and Economic Growth
SDG 9 — Industry, Innovation and Infrastructure
SDG 10 — Reduced Inequalities
SDG 12 — Responsible Consumption and Production
Track 01
Innovations in Data-Driven Marketing Strategies
This track focuses on the latest innovations in data-driven marketing strategies that enhance consumer engagement and drive business growth. Participants will explore case studies and methodologies that leverage data analytics for effective marketing outcomes.
Track 02
E-commerce Trends in a Global Context
This session examines the evolving landscape of e-commerce on a global scale, highlighting trends that shape consumer behavior and purchasing decisions. Discussions will include the impact of technology and data analytics on e-commerce strategies.
Track 03
Consumer Insights Through Advanced Analytics
This track delves into the use of advanced analytics to derive actionable consumer insights that inform marketing strategies. Researchers and practitioners will share their findings on how data can be harnessed to understand consumer preferences and behaviors.
Track 04
Digital Transformation in Marketing
This session addresses the role of digital transformation in reshaping marketing practices across industries. Participants will discuss the integration of digital tools and data analytics in creating more effective marketing campaigns.
Track 05
Emerging Markets and Global Consumer Behavior
This track explores the unique challenges and opportunities presented by emerging markets in the context of global consumer behavior. Insights will be shared on how data-driven marketing can effectively target and engage consumers in these regions.
Track 06
The Future of Digital Advertising
This session investigates the future landscape of digital advertising, focusing on trends and technologies that are reshaping the industry. Participants will analyze the effectiveness of various digital advertising strategies through data-driven insights.
Track 07
Cross-Border Marketing Strategies
This track examines the complexities of cross-border marketing and the strategies that can be employed to navigate diverse consumer landscapes. Discussions will focus on the role of data analytics in tailoring marketing efforts to different cultural contexts.
Track 08
Social Media Trends and Consumer Engagement
This session highlights the latest trends in social media and their implications for consumer engagement and brand loyalty. Researchers will present findings on how data analytics can enhance social media marketing efforts.
Track 09
Predictive Marketing: Techniques and Applications
This track focuses on predictive marketing techniques that utilize data analytics to forecast consumer behavior and optimize marketing strategies. Participants will explore various applications of predictive analytics in real-world marketing scenarios.
Track 10
Data Strategy for International Marketing
This session discusses the importance of a robust data strategy in executing successful international marketing campaigns. Experts will share insights on how to effectively gather and analyze data to inform global marketing decisions.
Track 11
Digital Commerce Growth in a Data-Driven Era
This track examines the growth of digital commerce in the context of data-driven decision-making. Participants will explore how businesses can leverage data analytics to enhance their digital commerce strategies and drive revenue growth.