ICPMMT · Registering as Listener

International Conference on Performance Marketing and Marketing Techniques

📅 1–2 Mar 2027 📍 Milan, Italy 👤 Standard / Listener

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$220

virtual · $220 in person

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Official invitation letterIssued automatically after registration

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Certificate & digital materialsCertificate, slides and resource materials

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Supporting global researchConnect with researchers across 30+ countries

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Standard $220 On-site keynotes, talks, workshops, networking, conference kit and certificate. SelectedSelect Virtual $152 Live streaming access to all sessions, digital materials and certificate. SelectedSelect

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Conference session tracks

Key research areas covered across the sessions — tap a track to read more.

This track will explore cutting-edge strategies in performance marketing that enhance business outcomes. Participants will discuss innovative approaches and case studies that demonstrate successful implementation.

This session focuses on the role of data analytics in shaping performance marketing initiatives. Attendees will examine techniques for leveraging data to optimize marketing campaigns and improve ROI.

This track will delve into methodologies for assessing the effectiveness of performance marketing strategies. Participants will share insights on metrics, evaluation frameworks, and best practices.

This session will discuss the impact of digital transformation on performance-based advertising. Experts will highlight trends and technologies that are reshaping the advertising landscape.

This track will address the advantages and disadvantages associated with performance marketing. Participants will engage in discussions on overcoming challenges and capitalizing on opportunities.

This session will focus on the unique aspects of performance marketing within the e-commerce sector. Attendees will explore strategies that drive conversions and enhance customer engagement.

This track will examine the integration of business informatics into performance marketing practices. Participants will discuss how data-driven insights can inform marketing decisions and strategies.

This session will explore emerging trends and future directions in high-performance marketing. Experts will share predictions and insights on the evolution of marketing techniques.

This track will focus on effective performance assessment and management techniques in marketing. Participants will learn about tools and frameworks that facilitate ongoing performance improvement.

This session will cover various strategies and tools used in online performance marketing. Attendees will discuss best practices for maximizing online advertising effectiveness.

This track will present case studies showcasing successful performance marketing campaigns. Participants will analyze key factors that contributed to their success and lessons learned.