ICDDDMM · Registering as Listener

International Conference on Data-Driven Decision Making in Marketing

📅 27–28 Feb 2027 📍 London, UK 👤 Standard / Listener

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$185

virtual · $185 in person

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Official invitation letterIssued automatically after registration
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Certificate & digital materialsCertificate, slides and resource materials
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Supporting global researchConnect with researchers across 30+ countries

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Conference session tracks

Key research areas covered across the sessions — tap a track to read more.

This track focuses on innovative marketing strategies that leverage data analytics to enhance decision-making processes. Participants will explore case studies and frameworks that illustrate the impact of data on marketing effectiveness.

This session will delve into the latest advancements in marketing analytics, including tools and techniques that facilitate data interpretation. Attendees will gain insights into how analytics can drive strategic marketing initiatives.

This track examines the role of decision intelligence in shaping marketing strategies and optimizing outcomes. Discussions will center on integrating AI and machine learning to enhance marketing decision-making.

Focusing on the extraction of actionable customer insights, this session will analyze consumer behavior through data-driven methodologies. Participants will learn how to translate data into meaningful marketing strategies.

This track highlights the importance of business intelligence in marketing, emphasizing data collection and analysis techniques. Attendees will explore how effective business intelligence can lead to improved marketing performance.

This session will cover the application of predictive modeling techniques to forecast consumer behavior and marketing outcomes. Participants will discuss best practices for implementing predictive analytics in marketing campaigns.

This track focuses on developing robust data strategies tailored for e-commerce environments. Discussions will include optimizing online marketing efforts through data-driven insights.

This session will explore various techniques for optimizing marketing campaigns using data analytics. Participants will learn how to measure campaign effectiveness and make data-informed adjustments.

This track will examine the methodologies for effective market segmentation and targeting using data analytics. Attendees will gain insights into identifying and reaching specific consumer segments.

This session will focus on the development and application of performance metrics to evaluate marketing effectiveness. Participants will learn how to conduct ROI analysis to justify marketing expenditures.

This track emphasizes the importance of data visualization in communicating marketing insights. Participants will explore tools and techniques for effectively visualizing data to support strategic decision-making.