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International Conference on Urban Tourism and City Branding

📅 7–8 Jun 2027 📍 Hue, Vietnam 👤 Standard / Listener

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$150

virtual · $150 in person

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Official invitation letterIssued automatically after registration

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Certificate & digital materialsCertificate, slides and resource materials

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Supporting global researchConnect with researchers across 30+ countries

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Standard $150 On-site keynotes, talks, workshops, networking, conference kit and certificate. SelectedSelect Virtual $125 Live streaming access to all sessions, digital materials and certificate. SelectedSelect

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Conference session tracks

Key research areas covered across the sessions — tap a track to read more.

This track explores cutting-edge strategies for enhancing urban tourism experiences. It aims to identify innovative practices that promote sustainable tourism while fostering economic growth in cities.

This session focuses on the role of cultural heritage in shaping city branding initiatives. Participants will discuss how cities can leverage their unique cultural assets to enhance their global appeal.

This track examines sustainable tourism practices that can be integrated into urban development plans. It will highlight case studies and frameworks that promote environmental stewardship and community well-being.

This session investigates the intersection of smart city technologies and tourism innovation. Attendees will explore how digital solutions can enhance visitor experiences and streamline urban tourism management.

This track emphasizes the importance of community engagement in shaping urban tourism policies. Discussions will focus on collaborative approaches that empower local residents and enhance the visitor experience.

This session analyzes the economic implications of urban tourism on local economies. Researchers will present findings on job creation, revenue generation, and the overall economic impact of tourism in urban settings.

This track addresses the complexities of destination management in the context of global cities. It will explore best practices for balancing tourism growth with the needs of urban residents.

This session focuses on the integration of tourism policy within urban planning frameworks. Participants will discuss the challenges and opportunities of aligning tourism objectives with urban development goals.

This track delves into strategies for enhancing visitor experiences in urban environments. It will cover aspects such as accessibility, cultural immersion, and personalized services.

This session explores effective marketing and branding strategies for urban destinations. Participants will analyze successful campaigns and their impact on attracting tourists.

This track examines emerging trends in cultural tourism within urban contexts. Discussions will focus on how cities can adapt to changing tourist preferences and enhance cultural offerings.