Flex Conference (Physical / Digital)

International Conference on Relationship Marketing (ICRM - 27)

Call for Paper

The ICRM provides a supportive platform for both experienced researchers and early-career academicians to present their work and gain recognition. The conference covers diverse topics such as Marketing, Data Analytics encouraging participation from emerging researchers and fostering academic growth.

Authors are invited to submit papers addressing, but not limited to, the following areas:

  • Building long-term customer relationships
  • Role of trust in relationship marketing
  • Customer engagement strategies for relationship marketing
  • Impact of social media on relationship marketing
  • Measuring relationship marketing effectiveness
  • Challenges in relationship marketing implementation
  • Personalization in relationship marketing strategies
  • Customer retention through relationship marketing
  • Case studies in successful relationship marketing
  • Innovations in relationship marketing practices
  • B2B relationship marketing strategies
  • Emotional connections in relationship marketing
  • Role of CRM in relationship marketing
  • Relationship marketing in the digital age
  • Cultural differences in relationship marketing
  • Influence of customer feedback on relationships
  • Relationship marketing and brand loyalty
  • Ethical considerations in relationship marketing
  • Future trends in relationship marketing
  • Integrating technology in relationship marketing

Review & Publication

Submissions will be reviewed to ensure quality and relevance, with a focus on encouraging emerging research contributions. Accepted papers will be presented and considered for publication opportunities.

Registration

Early-career researchers are encouraged to register and present their work, gaining valuable feedback and academic exposure.

Publication

The conference provides opportunities for emerging researchers to publish their work in recognized platforms.

Important Dates

Early Bird Registration :19th January 2027

Paper Submission Deadline :24th January 2027

Last Date of Registration : 3rd February 2027

Date of Conference : 18th - 19th February 2027